Samantha Flory

Samantha Flory has spent more than 20 years in finance and is accomplished in private mortgages. She is National Sales Manager for Australia and New Zealand at HomeSec Business Finance, one of Australia's long-established private business lenders.

Background

Samantha began her career in finance more than two decades ago and has worked on both sides of the table. She was once a mortgage broker herself, so she understands what brokers go through to get a deal done, and what business clients go through when they need funds and the usual doors are closed. She joined HomeSec in 2022 and now leads the lending specialist team as National Sales Manager across Australia and New Zealand.

Why private lending

Samantha is passionate about private lending, and about helping businesses that really need help to find a private mortgage that works. When a bank can't move fast enough, or doesn't understand the business or the security, a private first or second mortgage, or a caveat loan, can be the way through. She cares about the service around the loan as much as the loan itself: a straight answer, a clear process and a good outcome for the client.

Why we mention her here

Secured Business Finance explains private lending in plain English. You can read more about Samantha on her HomeSec Business Finance profile. She is not the author of the guides on this site, and nothing here is personal advice. Our guides are general information and don't take your circumstances into account.

Read how we write and check our guides in our editorial policy, or learn more about the site on our about page.